Hugo Ferradas
Design & Art Direction

ferradashugo@gmail.com
linkedin

See what's happening
Twitter campaign

A real-time advertising campaign that reacts to the news as fast as Twitter does.

We set out to create Twitter’s first real-time advertising campaign. We wanted to celebrate the stories that are being talked about in a unique way on Twitter. News that might not be in the headlines, but is equally important to You.

We worked with real-time data analysis and Twitter Moments to select the most popular and relevant stories for our audience, happening right now on Twitter.

Client — Twitter

Role — Designer & Art Director

Company — Stink Studios

Selected work
2010 — 2021

• Wio — Branding & Product +
A brand identity for a new digital banking platform inspired by the concept of Way-finding
• Adidas — Alpha Edge +
A campaign and visual system for the Adidas Alpha Edge 4D Collection inspired by its unique 3D printed
 sole.
• Eurosport — Design System +
A design system for one of the largest sports broadcast in Europe.
• PIO — Brand Identity +
A Monospace visual language for a logistics robots brand
• Wayey — Branding & Product +
A design exercise with the purpose of removing the gap between brand and product experience
• Design a ring — V&A +
A digital experience where you can design a ring
• Pipeline — Game Design +
A game!!!
• Ray-ban.com +
A redesign of Ray-Ban.com, one of the world's most iconic brands developed to change the way you buy sunglasses.
• Benetton.com +
A translation of the brand’s signature philosophy into a bespoke digital experience
• Strava — Year in sport +
A unique personalised film that tells the story of every Strava athlete.
• Data Stories — Victor +
A real-time data visualization for a technology leader in the private jet industry.
• Permanence — Branding +
An exercise of reinterpreting the graphic language of cartography to express the idea of remote

Contact

ferradashugo@gmail.com
linkedin