Permanence is more than a hotel company, because their purpose isn’t just about staying. Is about staying in this land, and also about preserving untouched wilderness only to have a baseline, so we never forget what the real world is like in perfect balance.
The concept for the brand system was about reinterpreting the graphic language of cartography to express the idea of remote where everything stays pure and untouched.


Project in collaboration with Julen Saenz.