BACK2LIFE is a recovery drink designed to fight the hangover.
Looking at the landscape of recovery drinks, we see a very clinical and scientific tone of voice and art direction. Being BACK2LIFE a small Spanish startup, our only option to stand out is to find our own tone moving away from the "pharma" universe.
So we decide to focus on the hangover.
Yes, hangovers suck, and still, we come back to it. Because we like partying so much that we are willing to face a little hell every Sunday morning in return.
…and it is as funny to talk about the party the day before as about the hangover.
2010 — 2021
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