Hugo Ferradas
Design & Art Direction

Brand Identity

Pio automates warehouse distribution and logistics through dynamic robotic solutions. We defined a new brand strategy, identity and visual language, product design and launch activation. The outcome is a monospaced, adaptive and modern brand that shows a new way to reimagine space.

Client — PIO

Role — Design Director

Company — R/GA

Pio optimizes storage space through dynamic solutions.
Our brand concept centres around space and the human potential to reimagine it. We created a "Monospace visual language" that can be reconfigured in 2D and 3D expressed through playful movement and abstract forms.