Hugo Ferradas
Design & Art Direction

ferradashugo@gmail.com
linkedin

Adidas
Alpha Edge 4D

Adidas came to Stink Studios to launch the Alpha Edge 4D Collection. We produced a shoot of stills and video, created art direction of key visuals, custom typography, motion graphics, and a launch film for online, social, and in-store formats.

The design language, custom typography for the collection, and supporting graphics were inspired by the unique sole unit made with light and oxygen via Digital Light Synthesis, a 3D printing process.


Stills and video were shot in Barcelona by Jovan Todorovic

Client — Adidas Brand Studio

Role — Art Director, Lead Designer & Motion Designer

Company — Stink Studios

Selected work
2010 — 2021

• Wio — Branding & product +
A financial Identity inspired by wayfinding design.
• Adidas — Alpha Edge +
A campaign and visual system for the Adidas Alpha Edge 4D Collection inspired by its unique 3D printed
 sole.
• Eurosport — Design System +
A design system for one of the largest sports broadcast in Europe.
• PIO — Brand Identity +
A Monospace visual language for a logistics robots brand
• BACK2LIFE — Brand Identity +
A brand identity against hangovers
• Design a ring — V&A +
A digital experience where you can design a ring
• Pipeline — Game Design +
A game!!!
• Ray-ban.com +
A redesign of Ray-Ban.com, one of the world's most iconic brands developed to change the way you buy sunglasses.
• Benetton.com +
A translation of the brand’s signature philosophy into a bespoke digital experience
• Wayey — Branding & Product +
A design exercise with the purpose of removing the gap between brand and product experience
• Permanence — Branding +
An exercise of reinterpreting the graphic language of cartography
• Data Stories — Victor +
A real-time data visualization for a technology leader in the private jet industry.
• Opun — Branding +
A brand identity inspired by architecture
• Google x Yoox +
A beautiful preroll to sell very expensive clothes before they get destroyed

Contact

ferradashugo@gmail.com
linkedin