Hugo Ferradas
Design & Art Direction

Alpha Edge 4D

Adidas came to Stink Studios to launch the Alpha Edge 4D Collection. We produced a shoot of stills and video, created art direction of key visuals, custom typography, motion graphics, and a launch film for online, social, and in-store formats.

The design language, custom typography for the collection, and supporting graphics were inspired by the unique sole unit made with light and oxygen via Digital Light Synthesis, a 3D printing process.

Stills and video were shot in Barcelona by Jovan Todorovic

Client — Adidas Brand Studio

Role — Art Director, Lead Designer & Motion Designer

Company — Stink Studios