Hugo Ferradas
Design & Art Direction

ferradashugo@gmail.com
linkedin

Weyay
Branding

Weyay is the mobile bank empowering Kuwaiti youth to take control of their future. We defined the end-to-end brand strategy, positioning, identity, tone of voice and brought this to life through the product and launch activation. The outcome is a progressive brand and product experience that redefines a new way of banking.

Client — NBK

Role — Lead Brand Designer

Company — R/GA

Selected work
2010 — 2021

• Wio — Branding & product +
A financial Identity inspired by wayfinding design.
• Adidas — Alpha Edge +
A campaign and visual system for the Adidas Alpha Edge 4D Collection inspired by its unique 3D printed
 sole.
• Eurosport — Design System +
A design system for one of the largest sports broadcast in Europe.
• PIO — Brand Identity +
A Monospace visual language for a logistics robots brand
• BACK2LIFE — Brand Identity +
A brand identity against hangovers
• Design a ring — V&A +
A digital experience where you can design a ring
• Pipeline — Game Design +
A game!!!
• Ray-ban.com +
A redesign of Ray-Ban.com, one of the world's most iconic brands developed to change the way you buy sunglasses.
• Benetton.com +
A translation of the brand’s signature philosophy into a bespoke digital experience
• Wayey — Branding & Product +
A design exercise with the purpose of removing the gap between brand and product experience
• Permanence — Branding +
An exercise of reinterpreting the graphic language of cartography
• Data Stories — Victor +
A real-time data visualization for a technology leader in the private jet industry.
• Opun — Branding +
A brand identity inspired by architecture
• Google x Yoox +
A beautiful preroll to sell very expensive clothes before they get destroyed

Contact

ferradashugo@gmail.com
linkedin