Hugo Ferradas
Design & Art Direction


Weyay is the mobile bank empowering Kuwaiti youth to take control of their future. We defined the end-to-end brand strategy, positioning, identity, tone of voice and brought this to life through the product and launch activation. The outcome is a progressive brand and product experience that redefines a new way of banking.

Client — NBK

Role — Lead Brand Designer

Company — R/GA