Weyay is the mobile bank empowering Kuwaiti youth to take control of their future. We defined the end-to-end brand strategy, positioning, identity, tone of voice and brought this to life through the product and launch activation. The outcome is a progressive brand and product experience that redefines a new way of banking.
2010 — 2021
• Adidas — Alpha Edge +
A campaign and visual system for the Adidas Alpha Edge 4D Collection inspired by its unique 3D printed sole.
• Ray-ban.com +
A redesign of Ray-Ban.com, one of the world's most iconic brands developed to change the way you buy sunglasses.