Known for their freedom of thought and history rooted in breaking barriers, Benetton partnered with R/GA London to drive the company’s transformation via a 360 rehaul of its global direct-to-consumer experience.
Creating a bespoke experience and signature moments that give colour a true brand expression.
The “Blend Different” module was designed to amplify UCB's daring approach to identity and product exploration by encouraging each customer to experiment, combine & express across subcategories, colors, styles and even genders. It promoted unexpected discovery and further exploration.
2010 — 2021