Hugo Ferradas
Design & Art Direction

ferradashugo@gmail.com
linkedin

Google & Yoox
The most exclusive collection

One-off designer pieces only available in YouTube pre-rolls. Skip them and you’ll miss them.
YOOX is an online retailer for luxury brands. The Most Exclusive Collection is made up of one-off luxury items from Yoox, available exclusively in YouTube pre-roll ads. Viewers have just 15 seconds to buy an item before it’s destroyed by a series of bizarre and beautiful animated 3D contraptions. There’s no re-watching and no searching on YOOX.com — once it’s gone, it’s gone.

3D Designer: Peter Tarka

Client — Google & Yoox

Role — Art Director

Company — Stink Studios

Selected work
2010 — 2021

• Wio — Branding & product +
A financial Identity inspired by wayfinding design.
• Adidas — Alpha Edge +
A campaign and visual system for the Adidas Alpha Edge 4D Collection inspired by its unique 3D printed
 sole.
• Eurosport — Design System +
A design system for one of the largest sports broadcast in Europe.
• PIO — Brand Identity +
A Monospace visual language for a logistics robots brand
• BACK2LIFE — Brand Identity +
A brand identity against hangovers
• Design a ring — V&A +
A digital experience where you can design a ring
• Pipeline — Game Design +
A game!!!
• Ray-ban.com +
A redesign of Ray-Ban.com, one of the world's most iconic brands developed to change the way you buy sunglasses.
• Benetton.com +
A translation of the brand’s signature philosophy into a bespoke digital experience
• Wayey — Branding & Product +
A design exercise with the purpose of removing the gap between brand and product experience
• Permanence — Branding +
An exercise of reinterpreting the graphic language of cartography
• Data Stories — Victor +
A real-time data visualization for a technology leader in the private jet industry.
• Opun — Branding +
A brand identity inspired by architecture
• Google x Yoox +
A beautiful preroll to sell very expensive clothes before they get destroyed

Contact

ferradashugo@gmail.com
linkedin