Google & Yoox
The most exclusive collection
One-off designer pieces only available in YouTube pre-rolls. Skip them and you’ll miss them.
YOOX is an online retailer for luxury brands. The Most Exclusive Collection is made up of one-off luxury items from Yoox, available exclusively in YouTube pre-roll ads. Viewers have just 15 seconds to buy an item before it’s destroyed by a series of bizarre and beautiful animated 3D contraptions. There’s no re-watching and no searching on YOOX.com — once it’s gone, it’s gone.
3D Designer: Peter Tarka
2010 — 2021
• Adidas — Alpha Edge +
A campaign and visual system for the Adidas Alpha Edge 4D Collection inspired by its unique 3D printed sole.
• Ray-ban.com +
A redesign of Ray-Ban.com, one of the world's most iconic brands developed to change the way you buy sunglasses.
• Data Stories — Victor +
A real-time data visualization for a technology leader in the private jet industry.