Hugo Ferradas
Design & Art Direction

Google & Yoox
The most exclusive collection

One-off designer pieces only available in YouTube pre-rolls. Skip them and you’ll miss them.
YOOX is an online retailer for luxury brands. The Most Exclusive Collection is made up of one-off luxury items from Yoox, available exclusively in YouTube pre-roll ads. Viewers have just 15 seconds to buy an item before it’s destroyed by a series of bizarre and beautiful animated 3D contraptions. There’s no re-watching and no searching on — once it’s gone, it’s gone.

3D Designer: Peter Tarka

Client — Google & Yoox

Role — Art Director

Company — Stink Studios