A reimagining of Ray-Ban.com designed to change the way you buy sunglasses.

Ray-Ban is one of the world's most iconic brands, selling millions of products every year to consumers all around the globe. But the sunglasses industry is facing ongoing disruption — from challenger brands entering the market with compelling new services, to retailers diluting brand loyalty.

We set out to redesign an online shopping experience that would reinvigorate the Ray-Ban brand and reinforce the company's position as undisputed leader in the eyewear market.