Hugo Ferradas
Design & Art Direction

ferradashugo@gmail.com
linkedin

Opun
Branding

Opun is one of the leading home improvement companies in the UK. Working with the best experts across different disciplines, from the design to the construction to make your dream house become real.
The new brand identity is based on geometric shapes taken from the architectural language, bringing the idea of something constructional and evolving.
Project in collaboration with Julen Saenz.

Client — Opun

Role — Creative & Art Direction, Graphic Design

Company — Freelance

Selected work
2010 — 2021

• Wio — Branding & product +
A financial Identity inspired by wayfinding design.
• Adidas — Alpha Edge +
A campaign and visual system for the Adidas Alpha Edge 4D Collection inspired by its unique 3D printed
 sole.
• Eurosport — Design System +
A design system for one of the largest sports broadcast in Europe.
• PIO — Brand Identity +
A Monospace visual language for a logistics robots brand
• BACK2LIFE — Brand Identity +
A brand identity against hangovers
• Design a ring — V&A +
A digital experience where you can design a ring
• Pipeline — Game Design +
A game!!!
• Ray-ban.com +
A redesign of Ray-Ban.com, one of the world's most iconic brands developed to change the way you buy sunglasses.
• Benetton.com +
A translation of the brand’s signature philosophy into a bespoke digital experience
• Wayey — Branding & Product +
A design exercise with the purpose of removing the gap between brand and product experience
• Permanence — Branding +
An exercise of reinterpreting the graphic language of cartography
• Data Stories — Victor +
A real-time data visualization for a technology leader in the private jet industry.
• Opun — Branding +
A brand identity inspired by architecture
• Google x Yoox +
A beautiful preroll to sell very expensive clothes before they get destroyed

Contact

ferradashugo@gmail.com
linkedin